http://www.adweek.com/adfreak/kotex-tells-you-be-gentle-your-cat-whats-another-word-cat-160113#.VBm28Zk9B0A.facebook

http://youtu.be/pb6zfUVXNwA

Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere to your crotch.

Ogilvy & Mather Shanghai created a viral hit for Kotex around the truth that no cat of any persuasion likes sticky tape. An entire spot starring super fluffy cats filmed in slow motion looking uncomfortable and walking sideways? It's no wonder it's already attracted over 1 million views in China (not on the subtitles version below, though, of course).

The brand has another spot that suggests it's easier to find a good pad than a good man. (Well, yeah—you can buy pads at the store.)

Kudos to Ogilvy for coming up with an adorable cat spot that also has an actual product benefit included amid the cute. And don't worry, no cats were harmed in the making. They were just made very uncomfortable.